Posting Profiles

Posting profiles tell Copilot Post how to write for each site or client: which topics to cover, what tone to use, where content comes from, and when drafts should be sent for approval. Well-configured profiles are the difference between generic AI output and publish-ready posts that match your brand.

What a posting profile controls

  • Content sources: RSS feeds, keyword themes, and trend signals that feed topic ideas
  • Voice and tone: Formal, conversational, technical, or brand-specific style guidelines
  • Publishing destination: Which connected CMS receives approved posts
  • Approval workflow: Who receives draft notifications and who can publish
  • SEO defaults: Primary keyword focus, internal linking preferences, and meta patterns

Best practices for agencies and teams

Create one profile per client or site rather than one catch-all profile. Match each profile to a single CMS connection so drafts land in the right blog. Revisit profiles quarterly—keyword priorities and tone shift as campaigns evolve.

Related help

Frequently asked questions

Can I run multiple profiles on one account?

Yes. Agencies commonly run separate profiles per client, each linked to its own CMS connection and approval contacts.

How do I change tone after posts are already publishing?

Update the profile settings. New drafts will follow the revised tone; already-published posts are unchanged.

Do profiles affect images and SEO metadata?

Yes. Profiles influence keyword focus, title patterns, and internal linking suggestions included with each draft.

Ready to scale your blog with AI?

Start with 1 free post per month. No credit card required.